make moe money with ai.
I turn Claude, agents, and weird little automations into actual revenue for non-technical humans. No degrees required. No Twitter threads about "10 prompts that will 10x your life." Just the operator playbook, every Tuesday.
which operator are you?
answer 3 things → get the playbook tuned for your flavor of chaos.
hi, i'm matt.
By day I deploy AI inside a Fortune 500. By night I write about it for the rest of us — the marketers, founders, and salaried humans who never wanted to be engineers but accidentally became them.
I'm not a guru. I'm not a "thought leader." I'm a guy who took a real job, deployed real AI inside a real company, and figured out which parts of "vibe-coding twitter" are bullshit.
Here's the deal: most AI content online is a dev talking to other devs, or a hype-creator reposting the same seven ChatGPT prompts. I write for the third group — operators, marketers, founders, freelancers — humans who want to use this stuff to buy back their time and, occasionally, make moe money.
If you've ever opened Claude and thought "…now what?" — pull up a chair.
steal my playbook.
Three resources I actually use with Claude, every week. No email required for the first, comment-to-DM for the other two.
Starter Pack
The Claude Starter Pack
10 prompts I use every single week, my system prompt, and the Claude Projects setup that replaced four SaaS tools for me.
download free →Prompt Vault
Moe's Prompt Vault
Every prompt I've ever posted, organized by use-case, with the "why it works" notes that never fit on a Reel.
grab the vault →The ManyChat → Claude Funnel
A live teardown of the exact IG → DM → email → sale automation I run. Zapier, beehiiv, ManyChat — no gatekeeping.
watch workshop →everything i've figured out.
Plain-English pages on the tools and workflows I actually use. Every page is original — if you want the vendor-source version, each card links out to the official docs.
Claude, in English
06 pagesClaude Projects & custom instructions
How I set up a Project once and replace four SaaS tools. Folder structure, system prompt, the traps.
Writing system prompts that hold up
The 6-block template I use for every serious prompt, with the one rule that fixes 80% of hallucinations.
Artifacts — when to reach for them
A short field guide to when artifacts earn their keep vs when you're just dressing up a chat.
Claude Code for non-technical humans
What Claude Code is, what it isn't, and the first weekend project I'd have you ship with it.
MCP servers, in plain words
What MCP actually is, why operators should care, and the cheapest way to run your first one.
Cost & usage — reading the bill
How to actually read your Claude bill, what drives cost, and when to flip to the API.
Workflows that make money
06 pagesThe contract analyzer
Drop a PDF, get the 5 clauses that'll bite you. Prompt + setup, copy-paste.
Cold-email personalizer
From a LinkedIn URL to a 1-sentence opener that doesn't sound like every other cold email.
Meeting notes → CRM, automatically
Granola + Claude + Zapier. The exact flow, the exact prompt, the monthly cost.
The weekly content engine
One long-form → five short-form pieces, with Claude doing the heavy lifting.
Lead magnet → email → sale
The full ManyChat → beehiiv → pitch sequence, written out end to end.
Brand-deal inbox triage
How I route inbound partnership DMs into a tiered pipeline without losing the good ones.
The creator stack
05 pagesMy exact tool stack, itemized
Every tool, every monthly cost, every "why this and not the competitor."
beehiiv setup for operators
The config I'd use if I were starting today — opt-ins, segments, Boosts, sponsor slots.
ManyChat flows that actually convert
Three IG → DM flows I've tested, with the open/click numbers for each.
Framer vs Webflow vs "just use Notion"
When the personal site matters, when it doesn't, and what I actually built mine on.
The brand-deal CRM
My Airtable schema for tracking 800+ brand touches without losing your mind.
the newsletter.
Every Tuesday: one operator-grade teardown, one workflow I ran this week, one tool worth your time. Short. Useful. No filler.
I replaced my VA with a 14-line Claude agent (and she got a promotion)
The actual prompt, the Zap, the cost, and the one thing I wouldn't hand to an agent even now.
Three Claude Projects that paid for themselves in a week
Contract analyzer, cold-email personalizer, meeting-to-CRM. Prompts + setup, copy-paste ready.
Why "prompt engineering" is the wrong job — and what replaces it
Spoiler: context engineering, and why your $20 Claude subscription is the cheapest BI tool in your stack.
The non-technical operator's guide to Claude Code
I shipped a live micro-SaaS without touching a dev. Here's the entire workflow, in plain English.
level up with me.
Two ways to go deeper than the newsletter. Community for daily ops. Consulting for teams that need the playbook installed.
The builder community
for non-technical Claude users.
Weekly live teardowns, a prompt library I actually maintain, monthly guest AMAs with AI operators, and a DM channel where I answer your specific workflow question.
- weekly live Claude teardown (recorded)
- the full prompt vault, versioned
- monthly guest AMA with real operators
- founding rate locked forever
Install the playbook at your company.
A 4-week engagement where I deploy the same Claude workflows I run at work — tailored to your team. SOPs, agents, the whole thing.
- discovery + workflow audit
- 3 custom Claude agents, shipped
- team training + SOPs
- 30-day post-install support
sponsor the newsletter.
12,400 operators, marketers, and founders who actually buy software read me every Tuesday. If your tool helps them make moe money, we should talk.
top-of-issue, native voice, 200 words, 1 link. one per issue. 4-week lead time.
3 short ads at the bottom. great for tools, communities, and weird side projects.
a whole issue written by me about your product, only if I actually use it.
video, podcast, custom playbooks, integration content. let's get weird.
the small print.
let's make
moe money.
Brand partnerships, consulting engagements, podcast guesting, or just a hello. I read every one.
more moe everywhere.
Newsletter is the long-form. These are the daily reps.
Instagram
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