My stack
The 15 tools I actually use to run Southbeam, grouped by the four jobs they do. Most have a free plan. If you run a business, you don't need all 15: start with ChatGPT to write, Canva to design and a CRM to follow up.
For ads
Product shots, UGC-style video and voiceovers. This is my whole ad studio.
Every top AI model behind one login.
Design. One of the three tools I'd start with.
For building
Claude Code writes the software. GitHub saves it, Vercel puts it online, Supabase stores the data.
Claude Code
AnthropicWrites the software. It built this site.
Saves the code.
Puts it online.
Stores the data.
For sales
Every lead lands in one CRM.
For thinking
Different jobs, different AIs.
No sponsors, and nobody paid to be on this list. Costs get added once I've pulled the real invoices. Source: My AI stack, on TikTok.